ASTON-MARTIN

Aston Martin Lagonda is a private limited company of British origin. The iconic company is associated with luxury automobiles and super cars .It was founded in the year 1913 by its co-founders Robert Bamford and Lionel Martin. Aston Martin is the parent company of its subsidiaries Lagonda which is fully-owned and Aston Martin Racing. The famous brand faces competition from the following brands- Ferrari, Mercedes, BMW, Audi ,Bentley ,McLaren and many more luxury car companies 

ASTON-MARTIN  revealed its first SUV, the DBX, last November 2019.

Aston Martin Lagonda President and Group CEO Andy Palmer stated “DBX is a car that will give many people their first experience of Aston Martin ownership.”

The ASTON-MARTIN DBX will be built at a new Aston Martin plant in St. Athan, Wales, which will also be home to the electric cars that are in the brand’s future. The DBX will reach U.S. customers later this year, priced at US$192,986

DBX Aston Martin design language in SUV which is the first suv by the company in its 107 years of history, pushing boundaries of British design and engineering. The initials DB are for Aston Martin visionary, David Brown.

This luxury sports SUV comes with a four wheel drive with torque distribution and height adjustable air suspension to give you confidence to drive on any terrain it’s made on its all-new platform and is crafted from aluminum for strength, though is ultra-lightweight. Get ready for a top torque of 700 Nm, maximum horsepower of 550 and 0-62mph in 4.5 seconds, powered by a 4-litre, twin-turbocharged V8 AMG sourced engine.

The DBX offers the first-ever 5-seat model with crazy amount of space for your lifestyle. Seats are trimmed in full-grain leather and a Wide range of customisations to the interior of the car. It comes with a 10.25 inch infotainment screen which sits on its center console.

Aston Martin Victor

Underneath the bodywork, which is inspired by the Vantage V8 of the '70s and '80s, are elements combined from the Vulcan hypercar and One-77 supercar. The 6-way adjustable in-board springs and dampers from the track-only Vulcan were ported over into the One-77's chassis. Intricate center-lock wheels hide 15-inch front and 14-inch rear carbon-ceramic Brembo brake rotors with 6-piston calipers. The Victor is powered by the One-77's naturally aspirated 7.3-liter V-12, which was rebuilt by Cosworth to produce 825 horsepower and 605 pound-feet of torque that drives the rear wheels via a 6-speed manual transmission. To handle the heat generated by the engine, the transmission features two coolers and a one-off racing clutch.Inside, the Victor is covered in Forest Green and Conker Bridge of Weir leather. Anodized aluminum and polished machined titanium bits of bright work around the cabin act as jewelry. A bit of warmth is added by the cashmere headliner and solid walnut wood on the dashboard and round gear knob. The finishing touch is the Vulcan's squared-off, topless steering wheel. LIMITED TO ONLY 1 UNIT IN THE WORLD.

ASTON MARTIN’S SOCIAL MEDIA STRATEGY.

ASTON-MARTIN is a world-famous brand of luxury vehicles. It is a global company that makes luxurious racecars and supercars.

 The brand’s image is associated with riding thrill and smart technology. Popularly Known as JAMES BOND CAR 007

Facebook: ASTON MARTIN

ASTON-MARTIN has several accounts on Facebook, each of which is dedicated to a specific product or geographic region. ASTON-MARTIN LAGONDA and Aston-Martin Racing 

Twitter:@astonmartin

Twitter  is a social media platform for business and influencers. There are around 1.2 million followers of Aston-Martin on Twitter. 

Instagram: @astonmartinlagonda

Instagram is also an attractive channel for marketing. Aston-Martin is pretty active on Instagram and keeps coming up with crazy content of the cars by the luxury brand 

The number of Aston-Martin followers is around 10 million. The company has shared around 2663 posts that include photos and videos.

 

YouTube: @astonmartin

The number of Aston-Martin subscribers on YouTube is around 200k.On YouTube and showcases its crazy cars promotions videos to gain consumers.

JAMES BOND MOVIES are a main sorce which saved the company from a complete shutdown to operations the Aston-Martin Jamesbond deal cars that appear in The Bond movies

Bond Film Appearances: Goldfinger, Thunderball ,The living daylights, GoldenEye ,Tomorrow never dies, Die another day, Casino royal ,Quantum of solace, Skyfall ,spectre and  No time to die.

Red bull racing Aston-Martin red bull partnership 

Linked In:

Linked In is a social media platform for professionals. 

There are around 200 million followers of Aston-Martin on Linked In. 

Conclusion:

Aston-Martin has a smart social media strategy to communicate with its fans and followers throughout the world. From Facebook to YouTube and Linked In as well as Instagram, the company has used all social media channels for marketing and promotions

Treat each channel as an individual entity

Each social channel needs to be treated as a separate entity. There can be content that is spread across all channels shuffle content on each feeds.

Post regular content on each channel Bring up short intro films like on the YouTube channel  like TestDrive ,Track drives ,walk around ,short film videos. These videos are a great for automotive enthusiasts.